The Brief: Young Musicians and Artists (YMA) is a two week, immersive summer arts intensive for teens. In recent years, they have added programs such as creative writing, photography, and dance in addition to their already stellar music programs. Unlike their competitors, YMA prides itself on its inclusive and nurturing atmosphere. Their previous branding felt outdated, and not representative of who they are.
The Strategy: A friendly, bold color palette offering a subtle nod to their LGBTQ+ campers; fresh typography; user friendly image treatments; an engaging social media presence geared towards teens and parents alike; and a collection of logo marks designed with longevity in mind.