The Brief: YMA is a two-week summer arts program for teens known for its inclusive and nurturing environment. Their previous branding was outdated and didn't reflect
their identity.
their identity.
The Strategy: Refresh with bold colors nodding to LGBTQ+ campers, fresh typography, user-friendly images, engaging social media for teens and parents, and durable logo
marks for longevity.
marks for longevity.
In Collaboration with:
Brand book and Deliverables
Save the Date
Business Cards
Website and Instagram Page/Grid Mockups
Primary and Primary Variation Logo's
Secondary and Secondary Variation Logo's
Color Palette and Typography
Image Treatments
Imagery Mockup Example
Imagery Mockup Example
