The Brief: YMA is a two-week summer arts program for teens known for its inclusive and nurturing environment. Their previous branding was outdatedĀ and didn't reflect
their identity.
their identity.
The Strategy: Refresh with bold colors nodding to LGBTQ+ campers, fresh typography, user-friendly images, engaging social media for teens and parents, and durable logo
marks for longevity.
marks for longevity.
In Collaboration with:
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/7b0c4edf-6fd9-47a6-83ee-bdc38a1a1218_rw_1920.png?h=7abee0d857d9f0b7e4a0ca8653d71b07)
Brand book and Deliverables
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/38d66590-d965-4622-99da-75b1b0f0a022_rw_1920.png?h=278f4d0e6d5d48aec4c06313dd8f91bd)
Save the Date
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/3f338a66-2c04-4479-b392-6bba60ad73f8_rw_1920.png?h=c140a39ea4c3d08c450dc81560a811de)
Business Cards
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/7f479f40-276c-45ac-8d75-1a76cf76e704_rw_1920.png?h=22613818b2be9198adf4271d68c89111)
Website and Instagram Page/Grid Mockups
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/5ee8f931-5684-49be-baf7-8587e4afd87b_rw_1920.png?h=de1e01c71d138f401002535cd9f515c6)
Imagery Mockup Example
![](https://cdn.myportfolio.com/2cc0fb5c-7508-44c2-8e6a-1bc2191cc177/6ea1a57b-34ce-4985-ba15-d4555708a43e_rw_1920.png?h=0d761762eee4715682a07310d373f4d0)
Imagery Mockup Example