For this project, my goal was to create an evolution of Hanna Andersson. This means, I am honoring the current brand by keeping the original concept, story and mission rather than creating a revolution and remaking the foundation of what Hanna Andersson truly is.
This deck of branding includes a primary logo, supporting logo’s, childrens coloring pages (to match the Swedish folk-art aesthetic), a catalog, a hang tag, and a lock-up poster with brand rules & assets.
It’s their wardrobe, let them have fun choosing it!